With the world practicing social distancing and #StayAtHome, more people are turning to online delivery to shop for necessities including food. With this, Instagram is rolling out a new feature that’ll allow you order your food right on the app.
The photo and video-sharing app said a new ‘Action button’ could be added to a business or restaurant’s profile, or a ‘Food Order sticker’ could be added to their Instagram Stories. Users can then use the buttons to make their order.
Instagram said the idea was designed to help businesses struggling with the challenges of the current pandemic by allowing people to support local food outlets. “When someone taps the Order Food button on your Instagram profile or the Food Orders sticker in your Instagram story, they’ll be directed to your partner’s website to order food delivery or take-out from your business.” says Instagram.
Can just anyone set up this feature for their business? Instagram says only business and creator accounts would be able to set up food orders. In addition, they must set up food orders with a partner (from the available options) using the instructions on the partner’s site.
The feature was launched in the US and Canada some days back and is expected to roll out to other parts of the world soon.
