Digital Marketing is simply making use of various kinds of digital technologies to promote yourself or business. It is very crucial for brands to understand what will and will not work while starting your digital marketing agency. These days, people waste a lot of time and money investing resources in fruitless marketing campaigns.
In essence, an ideal digital marketing agency should offer services like website design, SEO, web development, brand development, cloud development, SMS campaigns, social media marketing, auto phone in, conversion rate optimization, and so on.
However, since the question is not “What is digital marketing ?”, let’s assume you already have a basic idea of what you plan to go into.
Now, imagine being able to know, step-by-step, what you need to do to start your digital marketing agency in Nigeria. How great would that be?
Well, worry not. We’ve put together some actionable steps for you.
Step 1 –Create a great Website
Create a great Website that tallies with the current trend in the digital marketing industry. And no, it does not have to be fancy. Simply keep in mind the following:
- Content
- Blog
- Contact form
- Landing Pages
Ensure not to make a single-page website. The home page must also be awesome with engaging content.
Step 2- Social Media Marketing
Create social media profiles of your Digital Marketing Agency with viral content. It would not be enough to just re-post content from other people. Create yours and post them regularly. Use engaging content to promote your services with:
- Promotion
- Branding
- Leads
- Campaign
- Advertising
Step 3- Apply for the Google Certification and Become a Google Partner
Try out Google Certification and become a Google Partner. Google Partners is Google’s program for advertising agencies, digital marketing professionals, and other online consultants.
Step 4- Pick Up the projects from Freelancer Websites
Start Picking up the projects from Freelancer Websites like Freelancer or Upwork or work hire, Truelancer and many of such websites. You can also find digital marketing projects from various big and startup clients.
Step 5- Register your Digital Marketing Agency
It is advisable to register your Digital Marketing Agency in Nigeria as Sole Proprietorship firm at the initial stage. As the business grows, you can then upgrade it to a private limited company.
Step 6- Content is the King
Create a stunning blog on WordPress or Blogger or anywhere else, write, and post quality content on it and other. You can also be a Guest Blogger, make pdf and ppt submissions to get quality back links or feature on industry-related domains.
Step 7- Create Landing Pages
Create landing pages and run ad words campaigns with email marketing. Get leads and post past projects and live examples that reflect what you do.
With all said and done, before you go for it, it is important to have capital, infrastructure and employees.
Did you find these tips helpful? Let us know what you think in the comment box!
