I had thought there was a back-back story. Some other followers thought their twitter handle had been hacked. Tecno Mobile Nigeria had taken to Twitter to conduct a poll that had trouble written all over it. Options on the poll were largely figurative, for as many as have been following and have noticed how closely Tecno is marking budget smartphone manufacturer Infinix and high-end competition like Samsung.
Hello people! How would you describe your phone?
— TECNO Mobile Nigeria (@TECNOMobileNG) September 17, 2016
That was brilliant but the tweets that followed threw (me at least) off guard. The plot went from describing your smartphone to some other story where Beauty and the Beast was hashtagged.
Oh boy, this is kinda awkward 😂😂
— TECNO Mobile Nigeria (@TECNOMobileNG) September 18, 2016
Who doesn’t enjoy some good lovey dovey drama huh? #BeautyAndTheBeast
— TECNO Mobile Nigeria (@TECNOMobileNG) September 18, 2016
The story is over, but we’re just getting started #BeautyAndTheBeast
— TECNO Mobile Nigeria (@TECNOMobileNG) September 18, 2016
She’s really beautiful btw, got an amazing body too but that barely scratches all there is to her #BeautyAndTheBeast
— TECNO Mobile Nigeria (@TECNOMobileNG) September 18, 2016
And he really is a powerful beast; got a whole lot more going than looks if we do say so ourselves 😎 #BeautyAndTheBeast
— TECNO Mobile Nigeria (@TECNOMobileNG) September 18, 2016
Don’t lie, you think you’ve got this all figured out, don’t you 😏#BeautyAndTheBeast
— TECNO Mobile Nigeria (@TECNOMobileNG) September 18, 2016
The trip for me were the comments and replies that followed the posts. I don’t know how organic some of those were but a friend of mine who doesn’t necessarily align herself with brands retweeted one of the tweets onto my timeline and I followed through till the end and the Tecno Mobile Nigeria handle unveiled their new Phantom devices – a post that has been deleted. After the post, some followers were genuinely interested in the spec of the device while some others had begun hyping the device.
While this is not Tecno’s most impressive marketing strategy, it is quite commendable. However, a more structured and creative tweetcast would have made room for more neutral and organic responses and better social currency which would ultimately indicate buying behaviour upon release of Tecno’s increasingly pricey phones.
I believe it to be humorous though.
Say what you must, they got the attention of people on twitter, which I think was the plan.
Twitter is just a great place to place adverts, following whichever style that most draws the audience. LOL
diversity in advertising…its so cool
i like the approach..tot it was bae