The 2024 Year in Search for Nigeria, released by Google, showcases the trends, questions, and topics that shaped the nation’s curiosity this year. Topping the news search category were the U.S. elections, Nigeria’s national anthem, and the national grid, reflecting a strong interest in political and economic matters.
Google’s annual report highlights what Nigerians searched to learn, explore, and discuss throughout 2024. This year’s results are a fascinating lens into the nation’s collective interests and inquiries.
Top News Searches in Nigeria
- U.S. Elections
With the U.S. elections being one of the year’s biggest global events, Nigerians closely followed updates, particularly regarding Donald Trump’s victory. - National Anthem
The reinstatement of Nigeria’s old national anthem, dropped in 1978, sparked a wave of interest and nostalgia among citizens. - National Grid
Concerns over frequent power grid failures also captured attention, with over ten collapses reported this year.
Trending People and Personalities
Nigerians were curious about prominent individuals like Bobrisky, who led the list of trending personalities. The music industry also saw a surge in searches for artists like Shallipopi and Khaid, as well as trending songs such as:
- “I Don’t Care” by Boy Spyce
- “Ozeba”
- “Commas” by Ayra
Entertainment and Cultural Interests
The 2024 Year in Search revealed a strong interest in entertainment. Popular movies like A Tribe Called Judah and Treasure In The Sky topped search trends, alongside TV series such as Supacell and Queen of Tears.
In culinary pursuits, the Pornstar Martini recipe was the most searched recipe, showcasing Nigerians’ growing interest in global flavors.
Questions That Defined the Year
Nigerians turned to Google for answers to pressing questions, such as:
- “How much is dollar to naira today?”
- “How to get perfectly defined curls for African hair?”
- “Who won the U.S. presidential election?”
These queries reflect a mix of personal, cultural, and global concerns.
A Reflection of Nigerian Curiosity
Commenting on the findings, Taiwo Kola-Ogunlade, Communications and Public Affairs Manager for Google West Africa, stated:
“The 2024 Year in Search offers a unique lens into the questions, interests, and conversations that shaped the lives of Nigerians this year.
The 2024 Year in Search is a testament to how Google serves as a tool for Nigerians to navigate their world. From political events to cultural milestones, these trends paint a vivid picture of what mattered most this year.
