The term Yudala is something many people may have heard somewhere especially if you love Nigerian music. All thanks to the TrippleMG ft Kukere master, Iyanya who did a track titled Yudala but this time around we are not talking music but something that aims to redefine ecommerce in Nigeria.
Yudala aims to transform the shopping landscape in the country by providing Nigerians a whole experience that will consolidate online and retail chain stores. Yudala wants to achieve this by being the first to seamlessly combine online shopping platform with retail stores located in major cities in across the country with an explanation. This in essence will fuse online and offline platform to deliver 360 degree value proposition for the Nigerian on the street.
The standardized business model adopted by Yudala will help infuse a measure of coordination to the relatively unstructured online business space and deliver world class products and services on the online and offline platforms. This feat will be achieved with the support of competent investors, both local and international and a formidable, brilliant team with experience in both online and offline business. The Retail Arm will be anchored by Stanley Uzoechina, a foremost manager and industry expert with years of outstanding experience while Prince Nnamdi Ekeh, serial entrepreneur and online enthusiast will drive the online business, with Tunde Kehinde, one of the founding CEOs of Jumia Nigeria functioning as a non-executive Director.
Yudala’s value delivery promise will be premised on:
Platform Mix – With an enviable status as Nigeria’s first and biggest online and retail chain, Yudala will roll out four Experience and Smart stores in Lagos in the first week of July, while ensuring a nationwide spread in little time with the addition of a new store every other week in major capitals in the country and all over Africa. With a mandate to launch 150 Stores in the first 18 months of operations, the company will ensure that no region is left out in the high quality experience that Yudala stands to offer.
While the company will place great emphasis on cosmopolitan consumers, Yudala also possesses the requisite network capacity to reach the unreached; those that are not served by the few online platforms, by offering quality of service with valid guarantees that is presently non-existent in the Nigerian online and retail business space. In view of this, there is also an orchestrated plan to reach every nook and cranny of the country with a targeted total of 512 shops in Nigeria’s local government councils within three years.
Products: Yudala will focus on the best of ICT products as well as lifestyle and healthy living goods from the biggest and most renowned brands in the first 6 months before launching other mandates. The company will place a huge premium on making available only genuine, pocket-friendly products sourced directly from the manufacturers. With Yudala, there will be no imitations or grey products as every item purchased off its online or offline platform will come with a certified guarantee. More importantly, the Yudala Management will take responsibility for all products purchased from and delivered by Yudala.
Quality of Service: On the retail side, the company shall differentiate itself by offering support on warranty as well as out-of-warranty products for customers which no other competitor offers. It is our determination to reduce wastages in Nigeria and by extension Africa. We are not just an online trading platform. We will roll out our mandate soon with the launch of 4 Experience and Smart shops in Lagos same day in The Palms, Lekki; Medical Road, Ikeja; Idowu Martins, Victoria Island and Gbagada in the first week of July.
On the online platform, the company boasts of a robust technology back-bone, man-power expertise and a two-year test run of its state-of-the-art website designed with state-of-the-art functionalities which will offer visitors an interactive, engaging and multimedia user interface. Furthermore, the platform will offer a suite of customer-friendly payment options including pre-paid and payment-on-delivery choices.
Yudala also aims to empower Nigerians and create wealth by employing 50,000 Nigerians in the first three years of operation. This can be attributed to the Yudala slogan of ‘best wishes, peace of mind and prosperity.
According to the management, the Yudala website will be up and running by the first week in July 2015.
