Following a new marketing campaign titled #XploreWithGlover, Glover has unveiled a wave of new influencers to promote the brand across the digital space.
The Glover brand launched on Friday, 19th of March, 2021, with a campaign #ActivatetheXchange, with the use of nano influencers to boost visibility and awareness. This time, they’re looking to make a big bang entrance with this new campaign and influencer marketing strategy.
Some of the influencers signed on are Kie-Kie, Diiadem, Isbae_U, Black Camaru, and ex- Big Brother Housemates, Nengi and Cee_C.
Glover introduced her lifestyle services to the public, which seek to promote the giftcard culture of Nigerians as well as other services like the Refill service, which caters to bill payments such as GOTV, DSTV subscriptions, electricity bills, internet and airtime top-up. The Airtime2Cash feature helps customers convert their excess airtime to cash or in case of an over-recharge mistake.
According to the Brand Manager for Glover, Humphrey Ogbodo, “The selection of these celebrities connects to the upbeat lifestyle of our customers, and we hope to use that to engage everyone in more exciting ways.”
To further reiterate the need and importance of the signing, the Business Manager, Victor Monday, also had this to say, “We look forward to making the most of our influencer marketers to promote our new campaign strategy, and this new feat will mean a lot for our business growth”.
Glover prides itself as the brand that makes life easier and convenient for everyone
