With YouTube Music and Premium topping 100 million subscribers globally, including trial users, the company has declared a huge breakthrough in its digital streaming service. This accomplishment emphasizes the platform’s continuing appeal and the wide range of entertainment options it provides to a worldwide audience, which includes the active and diverse user base in Nigeria.
Vice President of Product Management at YouTube, Adam Smith, weighed in on the milestone: “In 2015, we believed that there was an appetite for a YouTube experience that benefited not only our users but the creator and artist community as well, and we announced a new subscription service alongside a brand new app, YouTube Music. This offering was designed for music lovers and YouTube fans who wanted more choice in how they spent time on YouTube, allowing them to enjoy YouTube without interruptions, background play and downloads, and a full music service with the world’s largest catalogue. Along the way, we learned a lot, made a few pivots (and even rebranded), expanded our offerings and plans, and made YouTube Music and Premium available in over 100 countries and regions.”
Through it all, YouTube has remained focused on delivering a best-in-class experience to our global its community.
Smith added that. “In fact, in the past year alone we enhanced the Premium playback experience including adding the ability to continue watching YouTube across different devices like your smart TVs and tablets and introduced an enhanced version of 1080p HD. We also experimented with new generative AI features that Premium users were among the first to try. And for listeners, we introduced the Samples tab, a lightning-fast way to discover new music, a completely customised radio building experience, and brought podcasts to YouTube Music.”
Beyond features, Smith notes, YoTube knows what really makes it the platform of choice for listeners and viewers: the incredible material produced by producers and artists. By providing with an additional revenue stream from subscriptions, YouTube Premium supports a flourishing community of creators and artists.
Addy Awofisayo, Head of Music for Africa at YouTube, provided insights into the platform’s influence in Nigeria while highlighting the significance of local interaction. “The success of YouTube Music and Premium extends deeply into Nigeria, where music and content creators have found a global stage for their talent,” Awofisayo said.
He argued that not only has the platform made it easier than ever to access a vast array of music and content, but it has also been instrumental in the development of the Nigerian music business by giving musicians important visibility and sources of income. This significant occasion honors not just our worldwide accomplishments but also the unique tales of Nigerian artists and creators that enrich our vibrant and varied society.”
According to Awofisayo,”This milestone celebrates not just our global achievements but the individual stories of creators and artists in Nigeria who contribute to our rich and diverse community.”
From small beginnings to a community of 100M across more than 100 countries, YouTube is grateful to its subscribers for their support!
