Over the last two weeks since the world cup 2014 kicked off in Brazil, there has been so much buzz and media hypes on various media channels, social media inclusive. In fact the buzz on social media has been explosive surpassing what anyone ever expected…. 1 Billion interactions!!!!!
“Engagement on Facebook around the knockout matches over the weekend pushed the overall interactions number over the 1 billion mark. Facebook generally sees a large amount of conversation around sporting events, but the World Cup has proven to be a unique moment. Facebook’s data editors have never measured an event — sports or otherwise — that has topped a billion interactions,” says Facebook’s data team.
People from all over the world have been posting all sort of comments, reaction, memes about victories, flops and other moments about the sporting event. Social media engagement and conversation around the FIFA world cup 2014 has broken various streaming and social media records. Facebook witnessed more interactions in the first one week of the competition than it did during the Super Bowl, Oscar and Sochi Olympics all combined. The world cup now has over 1 billion interactions on Facebook, making it the most talked-about event in Facebook history.
