Amazon is testing a new AI-powered shopping feature called “Buy for Me”, which allows users to purchase third-party products without leaving the Amazon app. Instead of directing customers to external websites, Amazon’s agentic AI system completes the purchase on their behalf, handling payment and shipping details securely.
How Amazon’s “Buy for Me” Works
- When browsing third-party products in the Amazon mobile app, users will see an option to buy the item directly through Amazon.
- Amazon’s Nova AI system, enhanced by Anthropic’s Claude AI, retrieves product details within the app.
- Tapping “Buy for Me” brings up an Amazon checkout page, allowing users to verify their payment information before finalizing the purchase.
- Amazon then secures and encrypts personal details, submitting them to the third-party brand’s website for order completion.
What This Means for Shoppers
- Seamless Purchases: No need to manually enter shipping or payment information on external sites.
- Order Tracking in Amazon: Users can monitor orders within Amazon, though customer service and returns must be handled by the third-party seller.
- Limited Availability: Currently, “Buy for Me” is only available to a small group of users in the US on iOS and Android and supports a limited number of brands.
What’s Next?
Amazon hasn’t disclosed whether it takes a commission on purchases made through “Buy for Me”, but brands can opt out of the feature. As Amazon continues to refine AI-driven shopping experiences, expect broader availability in the future.
Would you use Amazon’s “Buy for Me” for a more frictionless checkout experience?
