Amazon Web Services (AWS) has joined the generative AI wave today with the launch of Amazon Bedrock. With Bedrock, Amazon steps into the generative AI space not building models by itself, but recruiting third parties to host models on AWS.
Bedrock provides a way to build generative AI – powered apps via pre-trained models from startups including AI 21 Lab’s, Anthropic and Stability.
The third party models hosted on Bedrock are Jurassic 2 family from AI 21 labs, Anthropic’ s model and Stability AI’s suite.
Jurassic 2 Family are multilingual and can generate texts in Spanish, German, Dutch, Italian, Portuguese and French. Claude performs a range of conversational and text processing tasks and Stability AI’s suite which includes Stable Diffusion can generate images, art, logos, and graphic designs.
Bedrock also gives access to Titan FMs.
Titan Foundations Models are a family of models trained in – house by AWS.
Reports say that the Titan Models, according to Yasi Phlomin, VP of generative AI at AWS, were built to detect and remove harmful content in the data AWS customers provide for customisation, reject inappropriate content input by users and filter output containing hate speech, profanity and violence.
Presently Amazon’s Titan FM family consists of two models: a text generating model and an embedding model.
The text generating model can write blog posts and emails, summarize documents and extract information from databases while the embedding model translates text inputs (words and phrases) into numerical representation that contains the semantic meaning of the text.
According to Amazon, Bedrock is aimed at large customer building enterprises– scale AI apps, and that’s why it is different from some other AI model hosting services.
Vasi Philomin, Amazon’s Vice President & General Manager, Machine Learning & AI Amazon adds that customers can customize any Bedrock model by pointing the service at a few labeled examples in Amazon S3, and also pointed out that no customer data was used to train the underlying models
An estimate from Grand View Research, Bedrock could be worth close to $110 billion by 2030.