Apple is implementing some flexible steps that will enable iOS app developers to communicate with their customers outside the App Store.
This is part of the proposed settlement in a class-action lawsuit filed against Apple in 2019 by app developer Donald Cameron and basketball training company Pure Sweat Basketball. The duo accused Apple of unhealthy competitive behaviour and unfavourable terms that mandate developer’s apps to be exclusive to the App store. Also, the fact that Apple takes as much as a 30% cut for every app purchased is ridiculous.
On Thursday, Apple resolved that “Developers can use communications, such as email, to share information about payment methods outside of their iOS app. As long as users consent to receive those emails and have the right to opt-out.” Developers will not be paying any commission to Apple so long as the transaction was not done on the App Store.
Maker of Fortnite, a popular video game on the App Store, also accused Apple of monopolising the distribution of iOS apps alongside stringent rules that make it difficult for potential rivals.
Also part of the lawsuit settlement is that Apple will pay a total of $100 million to smaller developers who have proof against Apple’s extortion.