Disney has emerged as the most talked about stock on social media platforms like TikTok and Instagram.
A study conducted by online trading provider City Index analyzed companies in the S&P 500, revealed Disney as the hottest topic in conversations about stock.
According to the study, people are sharing their thoughts on Disney’s financial performance and considering investment opportunities resulting in 80 million views on videos tagged with #disneystock, #disneystocks, or #disneyshares, and over 6,000 related videos.
The second most popular stock on social media is Netflix, which has more than 13 million video views on TikTok and Instagram.
There are 1,384 videos about its financial performance, with 4,635 hashtags mentioning #netflixstock, #netflixstocks or #netflixshares.
Amazon is a distant third stock hot topic, garnering 5.9 million views and 725 published videos, while Tesla and Walmart also come up in social media discussions on stocks.
Commenting on the figures, a spokesperson for City Index said: “This data paints a fascinating picture of which companies’ financial performance attracts the most interest, excitement and discussion on social media. The companies at the top of the list are some of the biggest brands in the world, which highlights how the general public are most comfortable approaching the complex world of the stock market through the businesses and brands with which they are most familiar.”
“The strong appetite for advice and guidance on trading is demonstrated by the fact that videos on the top ten companies in the list have more than 117 million views in total. As trading continues to become more accessible to people who aren’t working in the finance industry, and following the rise of so called ‘meme stocks’ over the past two years, it will be interesting to see how the discussion of the best trading and investment opportunities continues to develop on social media.”
Tesla is fourth with 739 videos dedicated to it on TikTok and Instagram.
Walmart comes fifth and the top ten is rounded out by Costco in sixth, Microsoft in seventh, 3M in eighth, Nike in ninth and Starbucks in tenth.
City Index, a veteran financial services provider, conducted the study, shedding light on social media’s influence on stock discussions, especially among companies familiar to the public. This reflects the increasing accessibility of trading to non-finance professionals and the evolving landscape of investment discussions on social platforms.
The research underlines how social media impacts both the performance of stocks – however fleeting – and the influence of a community on the choice of stocks to buy coupled with platforms like Bamboo, Risevest, among others, who are enabling Africans to invest in stocks and actively participate in global markets. And platforms like etoro, Revolut, etc reflecting the growing interest in stock trading and investment opportunities among various demographics.
