DStv Mobile has announced the launch of iDrifta and Walka 7 adding to its range of mobile devices delivering TV content on the go.
The foremost Mobile TV company in Africa says the service builds on the ongoing success of its mobile TV devices like Drifta, Drifta USB and Walka.
General Manager of DStv Mobile Nigeria, Mayo Okunola says that, “the iDrifta is a plug and play mobile DVB-H receiver specifically designed for Apple mobile devices. It is portable and lightweight, and will allow users with Apple devices to enjoy all of the great entertainment they’ve come to expect from DStv Mobile.”
According to the company which announced that the device will debut at a retail price of N9, 500, the iDrifta device is compatible with the iPod 4th Generation, iPhone 4/4S and iPad 1/2/3 and is simple and intuitive to use.
“After plugging it into your iOS device, the iDrifta device redirects the user directly to the DStv Mobile application on the apple store and the user only needs to download it for free to start watching their favourite programmes”, the company says.
According to Okunola, “this means that viewers with Apple mobile devices can now access our full range of channels anywhere, anytime – from Sound City all the way through to SuperSport 3N.”
According to DSTV Mobile, “the fact that Apple’s mobile devices are so popular, and that subscribers using these platforms will now be able to access our offering, makes this launch even more exciting for our brand.”
DSTV Mobile says it will continue to use market experiences across its African operations to enhance user benefits in providing content and cutting-edge technology.
“This is a strategy that we’ve built on since first launching mobile TV in Nigeria in 2008,” adds Okunola who says the company also plans to launch its Walka 7 into the Nigerian market. The service is a complete portable TV with enhanced visual quality that requires no other device to view.
“The move to launch in Nigeria first was to satisfy the growing appetite for mobile TV in the Nigerian market.”
The device comes with a 7-inch viewing screen that can be customized through 4 aspect ratio settings to optimize the viewing experience. In addition the Walka 7 has a battery life of 6 hours and audio is delivered via 2, 1.5 watt speakers. The Walka 7 recommended retail price is N18, 900.
Both the iDrifta and Walka will be available from MultiChoice service centres and select retail outlets stores in September. The iDrifta is available from September 12, this year while the Walka 7 device will be available from September 20, this year in 10 cities including Lagos, Port Harcourt, Abuja, Ibadan, Kaduna, Aba, Onitsha, Enugu, Benin and Asaba.
