EchoVC Pan-Africa Fund has invested in Easyshop Easycook, a Nigeria-based online fresh food processor and grocer targeting working professionals and SMEs.
In a statement made available to TechCity, the startup said the seed financing will be used to optimize its online platform and existing farm-to-last-mile supply chain.
With this investment, EchoVC’s Olaide Olusoji-Oke and Fisayo Durojaye will join the Company’s Board of Directors.
Easyshop Easycook’s Saudat Salami, founder and CEO, said the company aims to optimize the fresh food supply chain by empowering the various participants and delivering repeatable value.
“Despite significant demand on the customer end, we realized that friction was causing massive amounts of waste and fraud in our food supply and it is incredibly important to us that we offer a streamlined pipeline to local farming communities while providing them the opportunity to generate greater income by optimizing and increasing the supply of quality food ingredients to business and retail customers,” Salami said.
EchoVC’s Olaide Olusoji-Oke and Fisayo Durojaye said: “We are incredibly excited to back Saudat and her team…We are thrilled by the broad impact of Easyshop Easycook on families, businesses, farmers and food safety standards across Nigeria and very pleased to welcome Saudat and the Easyshop Easycook team to the EchoVC portfolio.”
The startup said it offers a convenient grocery shopping experience by providing a multi-platform technology solution to suit both customers and partners by delivering fresh food sourced from farms, non-perishables, office supplies and household items to homes, offices, schools, hospitals, hotels, restaurants etc. all over Lagos.
