A free classified online market place, Efritin.com has officially launched in Nigeria. The company which began business operations in Nigeria within the last three months has witnessed tremendous growth and impressive user engagement. The success of the company is premised on making every adaptable feature and process localized in individual market.
As consumerism becomes increasingly pronounced in the country, there is a need for more people to connect with each other to exchange goods and services. Thanks to technology and the ever increasing internet penetration, several platforms have been set up to enhance easy, smooth and safe transaction.
Just when you hear that Efritin.com is a free classified platform, you might want to say “Oh No, not another free classified website” but this platform is just not another. Although the company is leveraging on factors such as large population, robust economy and a fast growing internet penetration, it is offering specialized services and creating extra value for individuals and businesses of the platform.
Efritin.com is a market place for the sales of used items in Nigeria (new stuff can be sold also), a second strong proposition of the company is the focus on safety. Fraud and scams have always been the major challenges associated with online transactions thereby making lots of people very careful and selective on the choice of platform to transact business.
However Efritin.com is ensuring that transactions done are safe as it verifies every seller and ad posted on the platform. Every ad posted is verified by a technical team at the backend and ads that do not meet specific standards are not published, for example an iPhone 6 ad priced at N10,000 may not be allowed to go live on the website. First time sellers on the website are contacted within 48 hours and basic identification details are checked and documented before ads are made public.
Efritin.com also offers delivery services, arguably the first free classified ad platform to do so in Nigeria. The company currently employs more than 100 people as staff, have over 100,000 verified ads, 30,000 car ads and at the moment among the app is on the top two shopping apps on Google playstore.
One big question that obviously comes to mind is why a free classified platform is making extra investment on verification and logistics for delivery, the simple answer is that the owners want to ensure a 360 degree customer satisfaction and ultimately ensure that the platform is safe and reliable for its users.
Here is a 30 seconds funny video that explains all about Efritin.com
