You may or may not have heard the term MarTech. It is derived from -and is the intersection of – Marketing and Technology. In the dynamic digital business landscape, marketing technology (MarTech) has become the backbone of businesses that want to meet and exceed customer expectations on a grand scale. From analytics and attribution to user experience to user experience and data management, every facet of modern marketing now relies on the power of MarTech to thrive.
Marketing no longer operates in isolation from technology. Today, these two domains are inextricably linked, redefining how businesses engage with their audience and achieve growth. It has in fact given birth to a new breed of professionals who blend the art of storytelling with the precision of data-driven insights.
MarTech has become the driving force behind crafting compelling narratives, delivering personalized experiences, and optimizing strategies for maximum impact.
Introducing MarTech Africa 1.0
Against this backdrop, the stage is set for a transformative event that promises to shed light on the fascinating interplay between marketing and technology. MarTech Africa 1.0.
Scheduled for Saturday, February 24th, 2024, from 9:00 a.m. to 4:00 p.m., this landmark event is poised to unravel the complex tapestry of MarTech, exploring its impact on business growth and customer engagement.
MarTech Africa 1.0 Agenda
MarTech Africa 1.0 boasts an impressive lineup of speakers, each a luminary in their respective fields. With 16 speakers, 4-panel sessions, and several topics for 4 important industries—marketing, data, tech, and creative economy—on the agenda, the event promises a comprehensive exploration of the MarTech impact on the business and innovation landscape. Attendees will gain insights into various sessions, like
Panel Session 1: The Power of Data: How Businesses Can Harness the Potential
- Data Security and Privacy: Safeguarding Your Customer Data for Marketing Campaigns
- Leveraging Data for Customer Experience and Personalization
- Data Governance and Privacy
Panel Session 2: Embracing Digital Transformation: The Key To Competitiveness
- Cybersecurity in the Digital Age: Protecting Your Business from Threats
- The Digital Transformation Landscape
Marketing Technology: Exploring Emerging Technologies in Marketing
- Predictive analytics revolutionises Digital Marketing
- The Next Wave in Marketing Automation Evolution
Creative Economy Session: The Business of Art: Monetizing Creativity in the Digital Age
- The Intersection of Art and Business
- Navigating the Digital Marketplace
- Monetizing Creative Content
The event will also feature an exhibition area, with six exhibitors showcasing cutting-edge solutions and the opportunity to interact and network with these innovative founders, brands, and businesses, as well as games sponsored by brands to win gifts.
Who should attend?
MarTech Africa 1.0 is championing a vibrant community of marketers, technologists, and industry enthusiasts. Participants will comprehensively understand MarTech’s impact on modern strategies. It is an exceptional opportunity to forge connections, share insights, and shape the future of marketing in the digital age.
Powered by Yournotify and supported by TechCity, MarTech Africa 1.0 is a pioneering event series dedicated to exploring the fusion of marketing and technology in the digital era.
To secure your spot and explore the full event itinerary, visit www.martechafrica.com.