Social media giant Facebook has introduced a new feature that essentially allows newsreaders on its platform to quickly know the source of the stories they are reading on the platform.
Facebook announced it is introducing publisher logos next to articles in Trending and Search surfaces on Facebook as part of ongoing efforts to enhance people’s recognition of the sources of news distributed on the platform.
“Publishers will now be able to upload multiple versions of their logos through a new Brand Asset Library, so that the logos can appear next to their content on Facebook. We built this in close collaboration with a number of partners, as part of the FacebookJournalism Project, and are now rolling this out more broadly to all publishers,” said Andrew Anker, Product Manager Facebook.
Anker said the company is starting with the introduction of the logo treatments exclusively for articles in Trending and Search, but the eventual goal is to extend these to all places where people consume news on our platform.
Research has shown that when people see a link to an article, it can be difficult for them to associate that link with a particular source. A recent study by the Pew Research Center found that only 56% of respondents could recall the source of a new link viewed on social sites.
“By surfacing publisher logos next to article links, we want to make it easier for publishers to extend their brand identity on Facebook–to enhance people’s awareness of the source of content they see on Facebook, so they can better decide what to read and share,” Anker added.
Publishers can upload their logo assets through a new Brand Asset Library located under Publishing Tools on their Page. Here is a full step by step guide on how to get started and logo requirements
“We’ll continue to solicit feedback and explore additional opportunities to reinforce publisher brand on Facebook. We look forward to continued collaboration with partners in support of a more informed community.”