Flutterwave, Africa’s leading payment technology company, has been named among other global brands as Fast Company’s Brands That Matter list for 2024
The Fast Company annually makes a list recognizing brands that foster meaningful connections with customers through innovative strategies and impact.
The 2024 list mentions 121 brands and 10 CMOs that inspire genuine engagement and loyalty from their consumers.
Flutterwave features on this list, joining a prestigious lineup of global brands like American Express, Canva, Disney, and Nike.
Flutterwave’s inclusion on this list confirms and strengthens its mission to connect the world to Africa through payments, while resonating with audiences worldwide.
Qualifying For The List
Flutterwave is recognized in the Global Brands category for its ability to create an emotional connection with customers.
Here are the impactful moves that qualified Flutterwave for the recognition:
Collaboration with Audiomack: Flutterwave partnered with the music streaming platform to help artists monetize their work in emerging markets, enhancing connections between creators and audiences.
Innovative campaigns: The Send App Summer Campaign inspired travel while offering free eSIM cards and travel resources, blending utility with emotional resonance.
Community-focused initiatives: Flutterwave spotlighted remittance patterns on the International Day of Family Remittances, showcasing its support for seamless cross-border transfers for Africans in the diaspora.
Comments
Speaking of the global recognition, Yewande Akomolafe-Kalu, Associate VP, Branding and Storytelling at Flutterwave said;
“This acknowledgment reflects more than just an award—it demonstrates our strategic impact in driving Flutterwave’s growth as we solidify our global leadership in the technology ecosystem.”
Brendan Vaughan, Fast Company’s editor-in-chief also highlighted the importance of building connections with customers.
He said “The thread that binds brands like Arc’teryx, Tony’s Chocolonely, and the NFL together is their creativity in building connections with audiences.”
