Elon Musk went live on his X (formerly Twitter) page last week to test the platform’s live video feature by broadcasting himself.
A now 57-second clip of the broadcast posted on his account showed him interacting with team members.
The live broadcast feature is not new on the platform. It was active until 2021 when Periscope was shut down. According to reports, Musk had tried to bring it back earlier this year but users weren’t satisfied with the video quality.
On his official X account, Musk wrote, “Live video now works reasonably well. Just tap the button that looks like a camera when you post.”
The live streaming feature on X would open another avenue for creators to make money on the platform.
The company has also started a creator monetization program that aims to make X the ideal platform for content creators.
