Snapchat is working on a new feature that will make it possible for users to share their stories outside of the mobile app.
This new feature is called “Stories Everywhere”.
This means that Snapchat’s premium video and editorial content can be embedded on news sites and other online platforms. “Stories Everywhere” would be similar to Twitter embeds, allowing Snapchat content to be easily shared outside of the app.
Due to the fact that these embeddable Snaps can be shared across a broader web ecosystem, it is expected that this feature would provide Snap with more exposure which should spur growth and be more enticing to advertisers. Snap could potentially get into the content licensing game for added revenue.
Snapchat is attempting to find ways to increase user growth and make their social media platform more profitable. It hopes that its new feature will put it in a position to compete favourably with social media giants like Facebook, Twitter and Instagram.
Currently, Facebook and Instagram don’t allow embeds on Stories, so this could give Snapchat an edge.
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