Rocket Internet-Backed Startup hellofood Announces Record-Breaking Expansion

Online food delivery marketplace hellofood/foodpanda has spread to 40 countries in only 22 months – with a staggering year-on-year growth of 100 percent. Having partnered with more than 22,000 restaurants, hellofood is now a global market leader in online food delivery.

Countries which have welcomed hellofood/foodpanda in the first 2 months of 2014 include Algeria, Azerbaijan, Bulgaria, Croatia, Lebanon, Serbia, Kazakhstan and Uganda, with more to follow later in 2014. The company was active in 20 countries only one year ago, less than a year after launching in May 2012. The Berlin-based startup’s rapid rise has made it the fastest expanding Rocket Internet venture to date in terms of country expansion.

‘’We’re a global company,” said Ralf Wenzel, Global Managing Director of hellofood/foodpanda “Getting to the new markets quickly gives us a huge competitive advantage. Our accelerated growth is proof that our model works and that our customers enjoy the convenience we offer to them. We have great local teams in every country we operate in and we will continue to work hard to make our products available in even more countries and look forward to the opportunities ahead.’’

foodpanda, and its affiliated brand hellofood, have secured US$48 million in venture capital funding from a group of investors among them Investment AB Kinnevik and Phenomen Ventures.