On Thursday 16th of October, 2014, MyAutoGenius was launched in partnership with six of the leading Insurance Companies in Nigeria along with the National Insurance Commission and Hightower Insurance Brokers at Eko Hotel & Suites in Victoria Island, Lagos.
MyAutoGenius.com is Nigeria’s first online insurance comparison platform that promises to provide car owners across Nigeria with auto insurance policies within 5 minutes.
Demoing live at the launch, Mr. Kola Oyeneyin who is the CEO of Venia Technologies Ltd (owners ofmyautogenius.com), demonstrated to the audience how fast and easy it was for anyone to now log on to myautogenius.com, search, compare insurers and buy their car insurance covers available from the leading Insurance players in Nigeria within 5 minutes. Customers can also report claims real-time online. The A-List insurance partners who will first be showcasing their auto-policies through myautogenius.com include AIICO Insurance, Custodian & Allied Insurance, Leadway Assurance, NEM Insurance, Royal Exchange Plc. & Sovereign Trust Insurance.
The Deputy Director of the Nigerian Insurance Commission – Mr. Segun Farinu who represented the National Insurance Commissioner Mr. Fola Daniel, also stated that the entire Insurance Industry in Nigeria is excited about an expected positive impact that technology would have in this sector especially with initiatives likemyautogenius.com. He said that the seriousness of the Insurance Industry was evident on the day as all partners have come out in full support of the transformation drive embarked on by the team at AutoGenius evident in the room by the presence of the Managing Directors of the insurance on the new platform.
Mr. Onyeka Akumah, the lead Marketing & Communications Consultant at AutoGenius also explained that leading up to the launch, the marketing team created hash tag #OneGuyLikeThat to ask Nigerians about their ‘One-Guy-Like-That’ experience in general and as it concerned auto insurance. This campaign had the hash tag #OneGuyLikeThat trend on Twitter across Nigeria for 5 consecutive days making it one the biggest social media activation campaigns by any new brand entering Nigeria in 2014. With over 204,285 Nigerians reached in 7 days of starting off the campaign, there was a lot of buzz and expectation to the launch of AutoGenius in other to understand what exactly Nigerians were to expect from the platform.
TechCity team were live at the launch, you can watch the highlights below:
