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How To Monetize Facebook

If you have ever wondered if making money on Facebook is real or if you can do it, this is for you.

Facebook pages have significant potential to earn money. 

The volume of revenue, however, is influenced by factors including content quality, audience size, and engagement rate. 

Therefore, Ads, engaging video contents, and live streams that resonate with and build trust within the audience are crucial to revenue earning.

Requirements

To monetize your Facebook page, you must meet certain requirements and conditions. 

  • You must be at least 18 years old 
  •  Have a Facebook Page associated with your account
  • The page must have at least 10,000 followers 
  • You must have published content within the past 60 days
  •  The page must have generated 30,000 one-minute views on videos that are at least three minutes long in the last 60 days
  • Target audience must be within the US, UK, Canada, Ireland, Australia, or New Zealand;
  •  You must have an active payment account.
  • Adhere to Facebook’s terms and conditions;
  • Comply with Facebook’s Monetization Eligibility Standards;
  • Meet all applicable laws
  • Your content must not facilitate or illegal activity or violence
  • Have a valid payment method on file in order to receive payments. 

This payment method must be a valid credit card, debit card, or PayPal account.

Monetization Tools

1.  Stars and gifts

Facebook Stars enable users to monetise video content, photo and text posts on the app.

Viewers can buy Stars on Facebook and send them to their favorite creators .

Viewers can send stars the following ways;

  • during a live video,  
  • for on-demand videos that have Stars turned on, and 
  • for text and photo posts.

 Creators  earn USD 0.01  on each star.

2.  In-stream ads

In-stream ads are image or video ads that play before, during or after a creator ‘s videos that can help creators earn money on Facebook. 

Ads can run in a pre- recorded video post and also during a live video.

Meta can automatically identify natural breaks in videos and place ads there.  A creator can also choose preferred  placements.

 Advertisers and the number of video views determine  earnings from in-stream ads.

The types of in-stream ads on pre recorded video posts include:

  • Pre-roll ads: Short spots that run before your video is played
  • Mid-roll ads:  Ads that are played during natural breaks in your video
  • Image ads:  Static ads that appear under your videos 

The types of in-stream ads for Facebook Live include:

  • Pre-roll ads: Short spots that run before your live video
  • Mid-roll ads: Ads that play on the main screen while your live video continues in a floating window
  • Banner ads: Static ads that appear as a banner during your live video

Set up your ads directly from Meta Business Suite. After that, the ads will run automatically.

 Eligibility status

To know  if your page is eligible to be monetized  monetization, follow these steps; 

  1. Visit Facebook’s Creator Studio  or  download the Facebook Creator Studio App
  2. Log in with your Facebook account.
  3. Click on the ‘Monetization’ option in the left-hand menu.
  4. Find and click on the ‘Monetization Eligibility Checker.’
  5. Select your Page from the drop-down menu..

The tool will display your Page’s monetization status, revealing if you meet the requirements to monetize your page.

Conclusion 

Earning on Facebook is real and possible.

All you need to do now is set up your page, start creating audience engaging contents, grow your followers and number of views and start earning!

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