Introducing Seller 2.0, an eCommerce platform for African SMBs

Seller 2.0 is a delightful, easy to use, yet powerful eCommerce platform built for African small businesses.

As more commerce shifts online, African SMBs still have limited options to turn to for setting up and running their own professional online stores. The available options require heavy reliance on developers for initial setup and continuous maintenance, expensive to manage with payments in USD, complex to use and often with little to no local support.

Existing lite-weight solutions like online catalogues and one page stores are great for micro businesses but too simplistic, lacking brand customisation, integrations and advanced features needed by high potential SMBs to drive sustained growth.

To address this gap, Seller was launched in 2020, as an eCommerce platform that helps small businesses set up and manage their own professional online stores without any technical expertise. Since then we’ve had hundreds of businesses set up an online shop with Seller and sell to customers online. However the experience was sub par, so in early 2021 we went back into stealth mode.

Today, it’s exciting to announce the launch of Seller 2.0.

Seller 2.0 is a delightful, easy to use, yet powerful eCommerce platform built for African small businesses. Seller will empower African entrepreneurs to own their brand, find new customers, sell at scale, and grow their business to a global audience.

Here’s what’s new with Seller 2.0 –
Seller 2.0 sample storefront and back office

Merchants can now signup and login with Google or Facebook, request setup and design support from the Seller team at no extra charge, access free storefront themes available right away with much more coming soon. Seller is offering 14 days free trial after and a monthly subscription with no commission on sales.

Preview of the new Seller Back-office and store front

Seller is really about helping African entrepreneurs and small businesses find efficiency and scale. Seller wants to help you stay on top of your business, sell more efficiently and reach a global audience.

With its new architecture, Seller will make improvements, integrate 3rd party solutions and release more features more often as it continues to learn more about what business owners need to scale their businesses. Seller will also be available in other African countries in a few months.

To partner, learn more or signup, please visit seller.africa or send an email to support@seller.africa

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