The Jumia MoEngage partnership is setting new standards for customer engagement in Africa. Jumia, a top pan-African e-commerce platform, is working with MoEngage to offer better and more personalized customer experiences.
Jumia aims to upgrade its platform to better understand its customers. With this partnership, Jumia can reach customers at the right time and deliver its brand message effectively. Communication channels like emails, push notifications, and the Jumia app will now provide a more personalized and seamless experience.
Why Jumia Chose MoEngage
Fatma Hamdi, Group Director – Growth at Jumia, shared why MoEngage was their top choice. She explained, “We chose MoEngage because we needed a partner who could adapt to our fast-paced and technology-first business.”
Hamdi added that MoEngage helps create a unified customer view while respecting data protection laws. This will strengthen customer relationships, improve retention, and increase customer lifetime value.
How MoEngage Supports Jumia
Kunal Badiani, Regional Vice President – Growth and Strategy at MoEngage, spoke about the value this partnership brings. He said, “We are excited to contribute to Jumia’s growth and innovation.”
MoEngage has a strong record of helping retail brands improve their engagement strategies. With its advanced tools and reliable support, MoEngage equips Jumia to connect with customers better and create exceptional experiences.
A Step Towards Better Engagement
The Jumia MoEngage partnership highlights a shift in how businesses connect with customers. By combining data, personalization, and seamless communication, this collaboration is setting new benchmarks.
Together, Jumia and MoEngage are reshaping the e-commerce experience in Africa and beyond.
The Jumia MoEngage partnership demonstrates the importance of collaboration in improving customer engagement. With a focus on personalized communication and customer satisfaction, Jumia continues to lead the way in e-commerce innovation.