Africa’s ecommerce powerhouse Jumia will offer Xiaomi’s latest device, the Redmi Go (1GB+8GB) exclusively in Africa as well as other devices later in the year. This follows a partnership agreement signed by the ecommerce giant and OEM company at the Mobile World Congress in Barcelona.
The partnership will initially cover Nigeria, Egypt, Kenya, Ivory Coast, Morocco, and Ghana, and aim to cover all other countries where Jumia operates. Most markets will be directly supplied from China.
A joint statement said the deal gives millions of users in Africa easy access to Xiaomi products.
Through the partnership, Jumia will open the Mi official store on its platform and give Xiaomi access to millions of online customers across 14 countries in the continent, while
The partnership will be supported by an ambitious joint-marketing plan over the full year 2019, leveraging Jumia’s digital assets and Xiaomi marketing capabilities, including the Mi fan community.
“This is the promising first step to a close partnership between both companies over the years to come,” the statement read.
Jumia Group’s Senior Vice President Mr Romain Christodoulou, said: “This partnership is very important for us, as it will definitely foster the smartphone adoption in Africa as well as support e-commerce penetration. Xiaomi and Jumia have very similar internet DNA and will serve a common purpose: delivering the best in class affordable smartphones along with the best shopping experience. This will be very beneficial for both companies and above all for the consumers in Africa.”
Wang Xiang, Senior Vice President of Xiaomi said: “We believe in working with companies that share our values and delighted to partner with Jumia to reach more Mi fans across Africa. The e-commerce model is part of Xiaomi’s DNA and we believe that working with Jumia will help us bring innovation for everyone across the continent.”
