The power of social media cannot be over emphasized, especially when it comes to companies using the medium as a means to reach its teeming audience.
Konga.com, Nigeria’s first indigenous online megastore, yesterday held a Google+ live hangout with a Nigerian celebrity, Omawumi who happens to be their brand ambassador. The hangout session was also the first in Nigeria to be aired live on a terrestrial radio station (Cool FM Nigeria), availing over a million Lagosians the opportunity to listen live on radio. It was an awesome interactive session enjoyed by many including listeners stuck in traffic who actually called in during the live broadcast.
Konga.com has convincingly proven to us that it truly understands a smarter way of doing business and reaching out to its loyal customers by harnessing the opportunities that abound in the power of social media. Apart from huge spending on adverts to gain online presence, Konga.com is creating various social interactive platforms to engage and keep up with its loyal customers. Evident to this is the addition of content marketing where you have a video review of products on the website, a blog, hangout sessions and also the Wechat free N10,000 shopping vouchers offer, as part of new marketing strategies.
These moves are so impressive as I already got my free N1,000 voucher and still waiting for the big N10,000 voucher just by downloading the Wechat app and adding shopkonga. We also can’t forget the super amazing 90% discount offer on a Laptop offered by the competitor today. We will sit back, relax and wait for the next Maradonna move by the players in the E-commerce industry.
