Selling online in Nigeria is now easier than ever. It has literally afforded business owners the requisite launching pad for their businesses, saving costs that would otherwise have been spent on rent in the brick and mortar alternative. This also allows merchants to provide better rates to customers as overhead cost is reduced.
Konga.com, Nigeria’s largest online mall, aggregates sellers and retail stores on the same platform termed Konga Mall. These small businesses get wider exposure with special testimonials, social media and other avenues available to drive their businesses. Through this initiative, Konga helps to promote entrepreneurship in Nigeria.
Nigerians seem to have caught on to this wave as a substantial increase in the number of stores opened on the Konga platform has been observed. Already, on Konga.com, there are thousands of entrepreneurs who have opened stores and are engaged in active trade. The wide audience they are exposed to enables them to generate a huge turnover rate. In a few months, they have generated a cummulative hundreds of millions of naira in revenue accrued in an enormous number of orders.
This high number of merchants can be linked to the ease in opening a store on Konga. All you have to do is to sign up on the Konga website by filling out your details. At absolutely zero cost, you get an online storefront, a personal account officer and you can then begin selling your products to millions of buyers on Konga.com!
And sellers on Konga are enjoying the ride! One of Konga’s merchants, Engr Adebowale of Walem Global Services, who has been reaching out to millions of customers through his store, had this to say to aspiring Konga merchants: “Concentrate on satisfying your customers and you will be amazed how fast your business grows.”