Launching a new product or product can be exciting. However, a successful launch demands more than hiring that PR firm and drafting that press release. It is certainly going to take more than that.
To get noticed in today’s world of constant information, here are some tips that might help.
Plan early
Plan ahead and gear up at least 8 to 12 weeks in advance. Media houses get news every day. They aren’t waiting for your story. By gearing up early you can start to find the reporters that you need to target and begin building relationships with them.
Use influencers
Find the influencers that impact your target market. Give them the news first, introduce the product or service that you are getting ready to roll out. Give them a trial and/or sample and encourage them to share a review, video or post it on their blogs or social channels.
Use social media platforms to plant leaks
Find brand advocates who are interested in your product and or service. Inform them of the “coming soon” information or even leaked videos or photos. This will build AND sizzle interest. Not to mention everyone likes to feel like they are the “first to know.”
Keep realistic expectations
Unless you are a big brand name, you may not see a huge reception of your new product and or service launch. Don’t get discouraged, be consistent in sharing the news and try to make the launch as personable as possible. Remember, consumers love to interact with companies that they feel they have a relationship with.
Be creative
You need to remember your objective is to get their attention. The influencers and press that you are reaching out to get several press pitches a day. What will you do to be different? Put your creative cap on. Perhaps, it’s a funny video, a meme, a public service announcement that will get attention.
Make it easy
Create videos, demos, whitepapers, information sheets. Don’t make the influencers or target clients hunt for information. The easier you make it for them to get the word out, the better your chances of having them share your information.
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