In a move that could revolutionize the world of professional networking yet affect copywriters’ jobs, LinkedIn has unveiled a new tool that suggests different copies of advertisements.
The copywriting suggestion feature operates simply: marketers will input their copy into the “introductory text” box in the LinkedIn Campaign Manager. By enabling the “Generate copy suggestions” toggle, they can receive various recommendations for that text. Using AI technology, these new tools empower advertisers to create targeted advertising campaigns and maximize their impact. While this development may not be well received by copywriters and creative directors, LinkedIn has assured that its goal is to revolutionize how businesses connect with professionals on their platform.
The introduction of generative AI aligns with the growing demand for creating more content in less time. The solution offers up to five headlines and ad copy recommendations in the Campaign Manager, allowing customization to match the brand’s voice. Initially, the new experience is being tested with a select group of customers in North America, with plans for expanded functionality, languages, and availability in the near future.
Speaking about the new feature, VP of Product at LinkedIn, Abhishek Shrivastava said, LinkedIn has a history of incorporating artificial intelligence into its Marketing Solutions, employing it to facilitate precise audience targeting, accurate conversion measurement, and training bidding models. He adds, “work doesn’t stop here, and we’re excited to continue investing in this area by rolling out new features in the coming months to help you increase efficiency, jumpstart your creative process and think bigger about your marketing strategies.”