Microsoft Bing Google feature has drawn attention for mimicking Google’s homepage. When users search for “Google” on Bing without signing into a Microsoft account, the search engine displays a strikingly similar design.
The page scrolls automatically to partly hide the Bing logo. Beneath it, a search bar and an image appear, reminiscent of Google’s famous doodles. The interface also includes familiar Google-style subtext below the search bar, making the similarity even more noticeable.
How the Microsoft Bing Google Feature Works
This Microsoft Bing Google feature appears on multiple browsers. It works on Microsoft Edge and Google Chrome in both regular and private modes. The Google-like interface disappears if users log into their Microsoft account or search for other terms.
Microsoft seems to be targeting users setting up new Windows devices. The feature may also aim at retaining users who would otherwise switch to Google.
Microsoft’s Ongoing Controversial Tactics
The feature is one of many strategies the company has employed to promote Bing. Previously, Microsoft altered Chrome download pages and used pop-ups in Google Chrome on Windows. It has also issued system-level notifications to discourage users from switching to Google’s services.
These tactics reveal Microsoft’s strong push to keep Bing and Edge competitive in a market largely dominated by Google.
The Microsoft Bing Google feature showcases Microsoft’s persistence in the search engine battle. While the move raises questions about user choice, it reflects the company’s determination to retain its user base and compete with Google.
