Microsoft has decided to expand its official online store franchise to Africa with the launch of its official online store in South Africa. With the launch of the platform, customers in South Africa will be able to purchase any product from the company’s ecosystem of devices through the local Microsoft online store.
“The explosion of social and mobile technology has ignited ‘the era of the smart shopper’ where consumer purchase decisions are determined through online product and service content and reviews. We are also finding that more and more local consumers look to benefit from the convenience afforded to them from secure online shopping and free delivery, which they can find in the Microsoft online store” says Zoaib Hoosen, Managing Director of Microsoft South Africa.
The store has a broad assortment of original branded goods ranging from Lumia smartphones to Xbox consoles. In addition, the store features products from Microsoft’s partners to provide customers with even more choice whilst they are shopping for the perfect PC, tablet, game or smartphone to suit their needs and budget.
