MTN is the only African brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking for the third consecutive year. MTN is ranked in the 93 position this year in the prestigious global brand survey.
This ranking has strengthened the company’s resolve, to continue its transformation into the digital lifestyle brand of choice for its customers.
According to Sifiso Dabengwa, MTN group president and CEO, this giant stride of the MTN brand to be ranked among top global 100 brands is the collective efforts of its human resources and customers.
“As MTN staff and customers, we are all custodians of the MTN brand. Many thanks to each one of you for your contribution in building up our brand to where it is today, and for continuing to proudly hoist the MTN flag”.
He expressed confidence that the MTN brand will continue to claim its place amongst the most valuable in the worldwith the commitment of its workforce to the MTN values and the delivery of ‘a bold, new digital world to our customers’.
Overall, Google has overtaken Apple to become the world’s most valuable global brand. Not only are the top four brands technology companies, but so too are many of this year’s biggest risers. This year’s fastest climber was leading Chinese internet brand Tencent, followed by Facebook. New brands in the Top 100 include Twitter and LinkedIn. Collectively, technology companies make up 29% of the value of the BrandZ Top 100 ranking.
The BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, is now in its ninth year. It is the only ranking that uses the views of potential and current buyers of a brand, alongside financial data, to calculate brand value.
The combined value of the Top 100 has nearly doubled since the first ranking was produced in 2006. The Top 100 today are worth $2.9 trillion, an increase of 49% compared with the 2008 valuation, which marked the start of the banking and currency crisis.
