Telecoms company MTN has won the 2015 Global Brand of the Year Award at the World Branding Award ceremony held in London.
ThisDay reported that MTN won the award that was organised by the World Branding Forum (WBF). Speaking on the award, the Chief Executive Officer, MTN Nigeria, Mike Ikpoki, said: “This is another first for the MTN Group and MTN Nigeria. It shows we are not only concerned with providing services but adequately keying into the expectations of our consumers who are very essential to our business. As a brand, it has given us additional impetus and determination to continue to deploy best practice and people solutions for the benefit of the organisation and all our stakeholders.”
More than 2,500 brands from 35 countries were nominated for the award out of which 119 brands were selected as winners in their respective categories. MTN emerged as winner in the telecommunications category.
Chairman of the WBF, Mr. Richard Rowles, said “The Award is a celebration of the achievements of some of the greatest brands around the world. To win‚ a brand needs to have built a good reputation and trust with consumers‚ as 70 per cent of the scoring process comes from consumers voting for their favourite brands.”
