MTN GlobalConnect has recently announced it is rebranding to Bayobab. The brand reveal took place at the International Telecommunications Week conference held in Washington DC which hosted over 6000 delegates from across the digital wholesale telecoms community.
MTN GlobalConnect is the wholesale services division of the MTN group and is a stakeholder in different telco infrastructures including several subsea cables.
In a statement, the company says that the transition from MTN GlobalConnect to Bayobab is a shift to an open – access business model structured to serve all industry participants and add value to stakeholders and partners.
Inspired by the resilience and longevity of the African Baobab tree also commonly called “The Tree of Life,’ the company said the rebrand is the first step in its business transformation journey since the announcement of the Ambition 2025 strategies with plans to structurally separate its fiber business, billed to be completed by 2024.
The MTN Group president and CEO Ralph Mupita said the change is a reflection of the ongoing change that will put the business in a world class.
“Building the largest and most valuable platforms is part of our Ambition 2025 strategic priorities. The brand change from MTN GlobalConnect to Bayobab, reflects the change underway to position the business as a world class, Africa-focused open-access digital infrastructure platform serving not just MTN but other third parties as customers,” Mupita said.
Frédéric Schepens, CEO of Bayobab Group also commented on the rebrand saying; “As a young entrepreneurial business delivering value through open next-gen digital solutions, we believe Bayobab best encompasses our vision of connecting Africa and ensures we add meaningful value across the continent.”
Bayobab is a next generation services company connecting Africa with digital solutions.
Bayobab plans to achieve this great feat through its two distinct businesses;
- Bayobab Fibre
- Bayobab Communication Platforms.
