Digital pay TV in Nigeria has been the subject of debate in recent years as more subscribers had demanded for options that allow them to pay per day even though Multichoice Nigeria, operators of DSTV and GOTV, had said they have no plans to introduce daily subscription packages. But, recently, this offering was introduced by StarTimes Nigeria and it is now saying that the option is actually good for its business.
According to a statement released by the company, it revealed that it has recorded a sharp rise in the number of new and existing subscribers who would rather opt for its daily or weekly subscription package tagged “pay-per- day”.
StarTimes had on November 1, 2017 announced the commencement of daily, weekly subscription, announcing that subscribers could now watch as much as 30 channels for N60 per day and over 40 TV channels with just N300 a week on Nova bouquet.
According to StarTimes, it was happy to have been able to ease the financial burden associated with monthly subscription in the country prior to this time and gradually fulfilling its promise to deliver affordable quality entertainment to every African home.
The company’s Marketing Director, Qasim Elegbede said “Our Subscriber base continue to soar fast and statistics have revealed that most of our new subscribers come in asking to be placed on the pay per day plan, which is the latest package that allows you pay only for the number of days you wish to watch.”
“Being the only pay TV operator that offers daily subscription package, it is not surprising that this has been in our favor as most people no longer want to pay for TV subscription they hardly watch.”
For Basic bouquet subscribers, daily subscription was at N90 per day and N450 per week while classic bouquet subscribers will pay N180 per day, N900 per week and Unique bouquet N240 per day and N1800 per week on DTT Platform. On the other hand, subscribers on the DTH Nova bouquet is N60 per day, N300 per week and 900 per month; N120, N600 and N1, 900 for the subscribers on Smart bouquet. However, the Super Bouquet subscribers will enjoy low rate of N240, N1, 200 and N3, 800 respectively.
