OpenAI has launched its latest AI innovation, the Sora Video Tool, for ChatGPT Plus and Pro users. This new text-to-video model allows users to create videos of up to 20 seconds in high definition, offering unprecedented creative capabilities.
Available globally—except in the European Union, Switzerland, and the UK—Sora strengthens OpenAI’s multimodal AI technologies, challenging competitors like Meta and Google.
What is OpenAI Sora Video Tool?
Unveiled during a research preview in February 2023, Sora has now evolved into Sora Turbo. It provides users with tools to:
- Generate videos using text prompts.
- Remix and blend personal assets for unique visuals.
- Choose resolutions like 1080p and various aspect ratios, including widescreen and vertical.
Key Features for Content Creators
With Sora, OpenAI delivers enhanced tools for content creators:
- Accessibility: Sora is free for Plus and Pro users with monthly generation limits—50 for Plus and 500 for Pro.
- Advanced Safety Measures: Built-in safeguards prevent misuse, including restrictions on harmful or deepfake content.
- Transparency: Videos include C2PA metadata and visible watermarks for authenticity.
OpenAI’s Vision for Responsible AI
OpenAI emphasizes responsible AI use, encouraging society to co-develop norms and safeguards for text-to-video technologies. CEO Sam Altman highlighted the collaborative potential of Sora, calling it an exciting step in creative AI.
“We’re introducing our video generation technology now to give society time to explore its possibilities and co-develop norms that ensure its responsible use as the field advances,” OpenAI stated.
Competing in the Text-to-Video Space
With Sora, OpenAI positions itself as a leader in generative AI, directly competing with companies like Stability AI and Alphabet’s Google.
