oraimo came into the Nigerian market taking full account of the Nigerian economy and keeping a watchword, AFFORDABILITY, in top technology. Experts say that this is because of proper planning, coupled with fine execution. By execution, they refer to the entirety of the design and manufacturing to the marketing and distribution.
The company which started in 2013, in Hong Kong has now hit the 100 million sales mark globally and expanded into over 50 countries, with Nigeria being one of its latest holds. They have established themselves as the #1 leading mobile accessory brand in Nigeria, thus, shaping end-user preferences.
oraimo realized that the best way to get to the Nigerian market was to grab their interest, they also realized that interest would not be enough to convince the average Nigerian to make a purchase, they needed a familiar association to compel them, so they launched aggressive marketing campaigns promoting their products after signing a partnership deal with 2baba. The partnership deal with 2baba quickly got word out on the street with people asking, “what is oraimo?” and following up their questions with attempts to find answers.
The oraimo’s partnership with 2baba resulted in the production of the 2baba FreePods 2 in 2020. The 2baba FreePods 2 is now the #1 in the true wireless stereo earphones in Nigeria, bringing amazing technology to everyone and is specially tuned by 2Baba for the best Afrobeat Sounds. But the FreePods 2 is not where the line gets drawn for the leading mobile accessories manufacturers worldwide. They offer a variety of products, from their high efficiency power banks to their multi-purpose smartwatches, and every product maintains the company’s policy on being reasonably priced while offering the highest quality and the most optimal yet stylish design. One of the products which have lent a hand in oraimo’s positioning as a premium brand in the Nigerian market is the latest oraimo Watch. The watch that feels like wearing a physiotherapist on your wrist. It remains the best accessory for the health-conscious Nigerian consumer.
The watch features a curved glass that creates a bezel-less vision. It has a screen size of 1.69 inches IPS 240*280 screen which gives it a crisp display. It also has a Bluetooth version V5.0, enabling a solid connection to the consumer’s mobile device, it has a battery capacity of 200mAh with a lithium polymer battery, to keep it active on the user’s wrist for up to 15 days, even without being recharged. The size of the watch is also light with a size of 43*35*9.95mm. It is also made with Zinc Alloy/PC/TPU to make it portable and sleek and to give more value, it took account of the humid nature of Nigeria and was made waterproof.
The watch does not get its distinction from every other watch in the market based merely on its features. Its functionality is the real deal. By wearing the watch, the user literally gets a personal assistant and a fitness trainer on their wrist. The watch syncs with applications on the user’s devices and can be used to control music and keep up to date several tasks and schedules. it monitors the user’s heart rate throughout the day and night, their sleep patterns, and counts the number of steps they take through the day to motivate them to make enough steps to maintain good health, you can customize your clock face switch to suit your style, and other functions like torch, stopwatch, timer and loads more.
