Pan-African fintech PalmPay, has named Femi Hanson as the new marketing and public relations head for its Nigerian subsidiary.
Femi Hanson
Femi Hanson is a seasoned marketing and PR professional renowned for his significant contributions to the growth of Fintech powerhouse OPay.
He served as Senior Marketing Manager for four years, playing a pivotal role in transforming OPay from a fledgling ride-hailing service into one of Nigeria’s leading fintech firms.
He also led the marketing team at Moni after moving from Opay.
Hanson holds a Bachelor of Arts in Psychology and Management from the University of Bradford, and an MBA in International Human Resource Management from Rome Business School.
Sofia Zab, PalmPay’s global chief marketing officer, aired the confidence and expectation of the company saying:
“His deep understanding of the local market and proven track record of driving impactful campaigns will help us strengthen our connection to customers and accelerate our mission of advancing financial inclusion,”
Hanson is saddled with the responsibility of leading PalmPay in its efforts to grow its business in Nigeria, its biggest market.
Expressing his excitement for the appointment, Hanson said;
“Joining PalmPay at this stage of its incredible journey is a tremendous honour. I am excited to build on the company’s strong foundation and contribute to its mission of delivering seamless financial solutions to millions of Nigerian consumers and businesses.”
About PalmPay
Palmpay came into Nigeria in 2019 backed by a $40 million seed round from Tecno.
The investment also came with a partnership with Transsion Holdings, the parent company of Tecno, Infinix, and Itel.
The partnership gave PalmPay the opportunity to pre-install its app on millions of phones sold by the company.
It also offered discounted transfers to banks and free transfers to PalmPay wallets.
Palmpay has a digital lending business, with interest rates ranging from 15-30% ,that contributed its rapid popularity in Nigeria.
The Nigerian currency redesign policy in 2023 with its resultant surge in online transactions also boosted PalmPay’s growth as Nigerians turned to fintechs when traditional banks couldn’t keep up.
PalmPay was listed as one of the seven African fintech companies in the CNBC top 250 fintech companies in 2023.
The fintech claims 35 million users and 1.2 million onboarded businesses across its three countries of operations.