The Ice bucket challenge craze has finally stepped up to a whole new level, going beyond humans or celebrities to brands now using it to promote their products.
Just few months after Samsung took a jab at Apple calling iPhone users wall huggers in a commercial, Samsung has jumped on the ice bucket bandwagon with the released of a 15 seconds commercial of the Galaxy S5 taking the ice bucket challenge and nominating the iPhone 5, the HTC One M8 and the Nokia Lumia 930.
I suppose this video is to remind some of us that might have forgotten that the Samsung Galaxy s5 is waterproof, a strong USP and a feature not found on the nominated phones.
Whether the nominated phones will accept the challenge is what i are cannot ascertain….. obviously not. It just leaves me wondering if this smartphone wars will ever end.