Samsung has officially launched the Galaxy S25 series, its latest flagship smartphones. These devices are packed with AI features, including a strong emphasis on cross-app experiences powered by Gemini.
Design and Performance
The S25 series boasts a refined design with slimmer bezels and rounded corners. Furthermore, the phones are powered by the Snapdragon 8 Elite chipset, delivering significant improvements in CPU, GPU, and NPU performance.
Durability and Cooling
To enhance durability, the S25 Ultra incorporates Corning’s Gorilla Armor 2 glass. Additionally, Samsung has improved the cooling systems, including larger vapor chambers and a new thermal interface material, to prevent overheating during demanding tasks.
Camera Enhancements
Camera upgrades include a 50MP ultrawide lens on the S25 Ultra and advanced image processing algorithms. These algorithms, such as spatial-temporal filtering and double-analysis noise removal, significantly improve image quality.
Video Capabilities
The S25 series introduces “Galaxy Log” recording, providing greater control over video color and dynamic range for professional-level creators.
Sustainability Focus
Samsung demonstrates its commitment to sustainability by incorporating recycled materials in the S25+ and S25 Ultra. Moreover, the company utilizes recycled cobalt in the batteries of all S25 devices.
AI Integration
The S25 series seamlessly integrates both Gemini AI and Bixby. While Gemini excels at general queries and complex tasks, Bixby remains optimized for handling device-specific functions.
Cross-App Experiences
A key highlight is the introduction of “cross-app experiences.” This innovative feature allows users to perform complex tasks across multiple apps using Gemini. For instance, users can ask Gemini to find pet-friendly vegan restaurants and then seamlessly send the list to a friend via WhatsApp.
Familiar AI Features
However, many of the AI features, such as conversational search in the Gallery app and Circle to Search, represent refinements of existing functionalities rather than truly groundbreaking innovations.
Proactive Assistance with Now Brief
The “Now Brief” app provides proactive assistance with features like morning and evening summaries, calendar reminders, and personalized suggestions.
Additional AI Features
Other notable AI features include Drawing Assist, AI Select, Audio Eraser, and Generative Edit.
Future Enhancements
Samsung Wallet will soon support buy now, pay later options and peer-to-peer payments across different digital wallets.
The Samsung Galaxy S25 series delivers a significant performance boost and refined design. While the AI integrations offer exciting possibilities, many of the features feel iterative rather than revolutionary. Nonetheless, the S25 series remains a competitive contender in the flagship smartphone market.