Being able to breakthrough in the world of small business is harder than ever due to the competition out there. In order to get noticed, you will have to find a way to set your business apart from your competitors. Getting people to vouch for your product or service is commonly referred to as social proof. There are different forms of Social Proof and finding the one that works for you will take some time and effort.
Here are some of the most common social proof techniques and how they can be beneficial for your business.
Using Expert Social Proof
Among the most used types of social proof has to do with using experts in a particular field. If you deal in a product or service in a particular field, you will need to get an expert in said field to state that your product or service works well. By getting this type of expert sponsorship, you will be able to make people feel more comfortable with the quality of your product or service. Before taking on an expert to make these claims, you will have to do some research to verify they are who they say they are.
Celebrity Social Proof
Another type of social proof that can be used to entice new customers to use your business is getting a celebrity to endorse a product or service. Most people will listen to a celebrity over someone they are not familiar with when it comes to recommendations for a product or service. In order to use a celebrity endorsement, you will have to pay a hefty sum. In most cases, this type of marketing is effective and will help you gain a lot more attention for your business.
User Social Proof
Getting users of your product or service to write positive reviews is a very powerful form of social proof you should use. By showing prospective customers these types of reviews, you can let them know that you are committed to them and their needs. The best way to get these types of reviews is by putting an ad out on your social media pages. Most loyal customers will have no problems giving you this type of review. The more reviews you are able to get about your product or service, the easier you will find it to get the right amount of attention for your business.
The time and effort that is put into this type of advertising will more than pay off in the end.
