Browsing Tag
digital advertising
7 posts
What does the future of working in advertising look like?
By Stanislaus Martins, Aleph’s Managing Director for West Africa If you work in advertising or are considering a career…
Walmart says it is pulling ads from X
"We aren't advertising on X as we've found other platforms to better reach our customers," a Walmart spokesperson told reporters.
Jumia Advertising launches programmatic ads, offering opportunities for brands to grow in Nigeria
E-commerce Platform Enables Sellers and Advertisers to Leverage First-Party Data and Optimize Campaigns in Real Time Jumia Advertising,…
Aleph launches One Brand initiative to unify its global brands including Ad Dynamo by Aleph in Africa
One Brand initiative creates a strong growth platform for market expansion, multi-service cross-selling, and strategic M&A Aleph Group,…
With a drop in ad conversion rates, Google wants to automate ads with AI across 100s of products
Google plans to utilize generative AI not only in search, email, and spreadsheets but also across more than 100 Google products.
US Department of Justice sues Google for Google Ads autonomy
The DOJ is of the opinion that Google is trying to be buyer, seller and auctioneer of digital display advertising all at once.
The four drivers of Nigerian digital advertising in 2023
By Brian Abel, Regional Sales Manager, West Africa, Ad Dynamo by Aleph Nigeria has long been considered Africa’s…