TikTok has launched a new ‘Artist Account’ feature aimed at helping artists get discovered and more connected to their fans.
This new feature, described as a toolbox of promotional tools, is designed to bring musicians closer to their audience. Available to all artists and musicians who have released music, the Artist Account acts as a storefront, allowing fans to immerse themselves into the artist’s music, creative process, and explore their latest releases.
To be eligible for Artist Tag, artists are required to upload a minimum of four songs.
At the Artist Account’s launch, Paul Hourican, TikTok’s Global Head of Music Partnerships & Programming said, “We are proud to further empower artists by providing them with the tools they need to reach new heights on TikTok,” he stated. Hourican highlighted the innovative features, including ‘Add To Music App,’ emphasizing their role in enhancing engagement and fostering meaningful connections between fans and their favorite artists, ultimately driving music discovery on the platform.
Upon activation, artists gain access to a range of resources within the Artist Account, including the ‘Artist Tag.’ This feature serves as a simple identification tool for artists on TikTok. When activated, the tag appears beneath the artist’s account name, signaling to the TikTok community and potential new fans that the account belongs to a verified artist.
Others are New Release, Music Tab, By Artist and Behind the Song.
The New Release tool ensures that new music releases receive the attention they deserve, amplifying their reach and impact on the platform. The feature allows artists to highlight a new track for up to 14 days before release, and for 30 days after release. BTS was first to try this feature with their single Take Two.
TikTok says Music Tab is a special place for fans to find and enjoy an artist’s music easily on TikTok. It helps artists share new music effortlessly with their fans.
By Artist: Artists can put a special post at the top of the discovery page. It helps in showing off favorite TikTok videos, promoting new releases, or popular clips.
Artists also now get share stories and inspirations Behind the song. According to TikTok, artists like Cat Burns, Fred again.. & RAYE have already used this to share stories about their successful songs.
The introduction of the Artist Account looks like a strategy by TikTok to increase music usage and promotion on its platform. A new and incredibly resourceful effort artists have begun using to promote their songs turning them into digital hits.