TikTok shop seller center site is now official and lists the U.S. as a place for businesses to register. These businesses will soon be able to sell products directly through the TikTok app, meaning the app could cleverly bypass other e-retail giants like Amazon while keeping users on TikTok for longer.
According to Gizmodo, TikTok started testing the TikTok shop in the U.S. this week, and international sellers will soon be able to sell stuff on TikTok shop. While the service has already been available in the UK and select Southeast Asian countries such as Singapore, Vietnam, Phillipines and Thailand, the video sharing platform sees nothing out of place with its new product.
In a statement, the company admits, “We are always guided by demand and exploring new ways to enhance the TikTok experience. We’ve seen the positive impact of TikTok Shop, and we’re excited to continue experimenting with this new commerce opportunity to support businesses of all sizes and enable our community to discover and engage with products they love.”
