Social media giant Twitter has extended First View to Nigeria. First View is a video product from Twitter which allows advertisers, particularly brands, to use Twitter’s top advertisement slot for 24 hours.
This vantage position can be used by advertisers and brands to share their brand story using video.
According to the social media giant, Twitter is used daily by millions of people across the world majorly to talk about what they are passionate about – including culture-shaping topics. Likewise, the platform has become a medium for brands to reach the live, premium audience, creating significant brand moments for their product launches, event sponsorships, and film premieres. With First View, marketers can scale their efforts even further.
This is how the service works.
When you first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Allowing marketers to tell a powerful visual story across the Twitter audience.
The medium allows Twitter to latch on video which is expected to be the fastest-growing content type on mobile and desktop through at least 2020, when it will account for more than 80% of all consumer internet traffic.
It has also been revealed that video tweets are six times more likely to be shared than image tweets.
“In markets where First View has been available it has helped brands across a variety of verticals quickly achieve scale with compelling video creative. On average, First View can increase Tweet recall by more than 141%; campaign awareness by +58%; message association, +29%; brand awareness, +18%; and purchase intent, +13%,” Twitter said
This is interesting. And I’m still waiting for the expansion of its traditional 140 characters.