Twitter has been trying for some years now to grow its user base. And it looks like they just may have found a way to encourage more people to sign up. Mind you, I said ‘MAY have found’ cos I’m not sure this new plan of theirs will work
The online social networking service recently launched an ad campaign it hopes will give people a reason to join Twitter. Tagged ‘See what’s happening’ the campaign will include videos and digital ads all designed to show that Twitter is the place for us to go to see what’s happening, everywhere in the world at a particular moment.
See what’s happening: https://t.co/ChbWRrSJyKhttps://t.co/r9AZd9rzI3
— Twitter (@twitter) 25 July 2016
Reinforcing Twitter’s purpose and uniqueness through this new campaign became imperative after the company discovered from research results that although most people recognised ‘Twitter’ as a brand, the majority of them perceived it to be just another Facebook-like social network service.
Other research results also showed that many respondents who weren’t on Twitter felt that being on Twitter meant that they’d have to tweet everyday and since they felt they didn’t have much to say, they didn’t see any reason to sign up.
These and more of such misconceptions about what Twitter is about and how users can use the app are the real reason behind the new ad campaign.
Time will tell if Twitter’ s plans to enlighten more potential users of its uniquesness and usefulness will lead to more new signups.