For most people, getting information online usually involves some “Googling”. Google search is so popular it’s become a word synonymous with searching for stuff online. In fact for most browsers, it’s the default search engine. Things have started to change though.
The November 2014 change in the agreement between Mozilla and Google has led to Yahoo becoming the default search engine for FireFox users in the United States, while users in other parts of the world have different default search engines depending on their location.
Another change in circumstances for Google search is about to happen. The reported $1 Billion dollar agreement between Google and Apple that made Google search the default search engine on Apple’s Safari browser will expire this year. If you consider the state of affairs between both companies- the IOS and Android wars, it’s unlikely the agreement will be renewed. And even though Yahoo and Microsoft are bidding for Google’s spot, Apple might have completely different plans.
A 2nd February, 2015 post on Apple.com jobs page (https://jobs.apple.com/us/) shows a listing for an Engineering Project Manager for Apple Search. The job summary states; Apple seeks a technical, driven and creative program manager to manage backend operations projects for a search platform supporting hundreds of millions of users. Play a part in revolutionizing how people use their computers and mobile devices.
Although Apple hasn’t made any official statements, industry analysts feel Apple may have finally decided to get into the search engine game. It might seem a bit late, but Apple has done something similar with the Apple Watch and recorded success. Given how dynamic the world of tech is, it doesn’t seem too far-fetched to think that Apple might soon have us “Appleing” instead of “Googling”.
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