Google is launching YouTube Premium Lite soon in the US, Australia, Germany, and Thailand. This affordable subscription plan aims to attract users who want fewer ads but do not need music-related perks.
The Premium Lite is a cheaper version of YouTube Premium. It provides ad-free videos on most content, excluding music videos. The service was previously tested in some European countries in 2021 but was discontinued in 2023. However, reports indicate that Google is ready to launch a refined version.
While the official price remains unclear, past test versions suggest it could cost around $8.99 AUD per month. Regular YouTube Premium costs $16.99 AUD, meaning Premium Lite will be significantly cheaper.
YouTube’s Statement
A YouTube spokesperson confirmed ongoing tests for a “new Premium offering with most videos ad-free.” The company aims to expand this plan further with support from its partners. However, YouTube has not confirmed an official US launch date or pricing details.
Why This Matters
This move targets users who mainly watch regular YouTube videos and do not need premium features like YouTube Music. It offers an affordable alternative for those who want an ad-free experience without paying for a full subscription.
Expected Launch
Industry experts predict that this will roll out in the coming months. Users looking for an ad-free experience at a lower price should watch for official announcements from YouTube.