Let’s be honest, nobody enjoys realizing they spent too much after a grocery run. With inflation outpacing income for many, every naira, dollar, or pound counts. That’s where Pennyfy steps in. A new AI-powered shopping assistant that’s helping everyday people shop smarter, not harder.
Founded by Eyitayo A., with co-founders Stephen Chukwuma and Emmanuel Ibiang, Pennyfy is more than just a budgeting tool. It’s your pocket-sized shopping strategist that keeps track of your spending, helps you compare prices in real time, and stores receipts like your personal finance sidekick.
So, What Exactly is Pennyfy?
Pennyfy is an intelligent shopping companion built to take the stress out of everyday purchases. Whether you’re buying groceries, appliances, or school supplies, Pennyfy helps you:
- Create smart shopping lists.
- Compare prices across stores.
- Track every expense.
- Manage digital receipts.
- Stick to your budget like a pro.
It’s like having your own money-savvy assistant—only smarter and always in your pocket.
Real-Life Ways Pennyfy Makes Shopping Easier
1. Budgeting in Real-Time
You’re at the store, filling your cart, and Pennyfy updates your budget as you go. No mental math. No surprises at checkout. Just clarity and control.
2. Compare Prices Like a Pro
Saw your favorite cereal for ₦4,500? Pennyfy lets you know it’s ₦3,700 elsewhere. That’s instant savings with zero effort.
3. Receipts That Never Get Lost
No more searching the drawer for old receipts. Pennyfy stores them digitally. Whether you’re returning a faulty blender or tracking past purchases, your receipts are right where you need them.
4. AI That Actually Helps
- Add tomatoes? Pennyfy suggests onions, garlic, and spices.
- List exceeding your budget? It recommends cheaper alternatives.
- Repeated purchases? It learns your habits and personalizes your list.
Smart. Simple. And genuinely helpful.
The Brains Behind the Build
Eyitayo A., Pennyfy’s founder, combines business acumen with product intuition. With degrees from Covenant University and Aston University (UK), he’s been behind multiple consumer-focused tech products. Pennyfy was born from his passion for solving financial pain points in daily life.
Stephen Chukwuma, co-founder and software architect, ensures Pennyfy’s interface is clean, fast, and user-friendly. It’s tech that works without the typical learning curve.
Emmanuel Ibiang, a self-taught fullstack developer and AI integration whiz, brings Pennyfy’s smart features to life. Think of him as the reason the app can predict what’s on your grocery list before you finish typing.
Built for the World. Rooted in Africa.
Though proudly African in its origin, Pennyfy speaks a global language—smart spending. It’s already helping users in Nigeria, the UK, and Canada, adapting to local prices and trends while solving universal challenges like:
- Impulse buying
- Disorganized receipts
- Budget leaks
Pennyfy proves African tech can go global—by solving real problems, beautifully.
What’s Next for Pennyfy?
The app is live at Pennyfy.shop and already helping users make more intentional spending decisions. But the team isn’t stopping there.
Coming soon:
- Loyalty rewards for consistent savers
- Smart savings goals tied to your shopping habits
- Family collaboration for shared household budgets
Whether you’re shopping solo or with the fam, Pennyfy is gearing up to be the ultimate tool for modern, mindful consumers.
Final Thoughts: Why Pennyfy Matters
At a time when financial pressure is real, tools that simplify spending and stretch every dollar—or naira—matter more than ever. Pennyfy isn’t just another shopping app. It’s a daily-use, everyday-impact tool that combines AI with empathy, tech with simplicity.
So, the next time you head to the store or tap “add to cart,” ask yourself: Is my wallet ready? If not, Pennyfy might just be the smartest download you’ll make this year.
